78 Workmanship Quotes of Michael E. Gerber

” The more Strategic Work you do, the more effective, productive, and joyful the Tactical Work becomes. “
” Small business owners and entrepreneurs worthy of the title need to build systems that replace themselves. “
” Nobody knew they needed a smart phone, an automobile, or even a cheeseburger from a drive through window. “
” Your target market and their demographics realistically need to be in alignment with your own beliefs and morals, or you may have trouble reaching out to them – or keep them once others have entered the market. “
” If you are with five successful people, then you are the sixth successful person. The reverse of this is true as well, so who are you hanging out with? “
” Everywhere you turn, there are lists and statistics. Any business, any sport, any hobby – we will try to categorize who is the best at some component of that endeavor. It’s part human nature and part technology, since we have been conditioned to have access to answers and trivial problems at our fingertips. “
” Don’t look at small business as a means to an end and a way to make money until the corporation hires you; look at it as a chance to create something of immeasurable value and beauty in a world that desperately needs it. “
” The Big Dream of any entrepreneur really has very little to do with the entrepreneur. If you truly love repairing automobiles, chances are, you’ll be a lousy business owner. Likewise, if you are fascinated by debits and credits, the dream of building an accounting firm with you at the helm is probably best left unfulfilled. “
” Your success has to be measured against yourself – a decade ago, last year, or yesterday. “
” Every life a legacy, every small business a school. “
” You did not disturb Hemingway before noon on Monday through Friday – he was in his office, writing the books that made the lifestyle possible. “
” The Entrepreneurial Perspective is absolutely necessary for the creation of a great, growing business. “
” The only choice that leads small business owners to real success in their endeavors is the one that requires real thought. Understanding and building the systems they need within their company to afford them a framework of organization that can scale the business from a company of one to a company of one thousand. “
” ‘Product life’ is measured in months, not years, and as soon as you introduce a ‘product,’ understand that others in your business are going to reverse engineer it to duplicate the results after they circumnavigate the patents, the trademarks, and the intellectual property. “
” Your own business growth and success depends on many things, and along that growing path, you are going to have to concede certain responsibilities and activities – whether for your accounting, your production, or day-to-day management. “
” You can’t be the accountant in your accounting firm. You can’t cut the grass in your landscaping business. You can’t work on the vehicles in your auto repair shop… And you really can’t spend all of your time managing those actions, either. “
” The entire idea of building a series of systems in a business is simply this – to create the tools that allow you, as a business owner, to increase productivity and get the job done. The idea behind these systems, of course, is to quit needing your judgement or input in every area of the business. “
” You cannot build a company or manage a life by chasing others; you have to find your success competing against yourself. There will always be a bigger fish. “
” Your Dream, Vision, Purpose, and Mission all come together when you bring products to market – so make sure you’re bringing your best. “
” Look at what is average in your area, your industry, and your company and then be better. That could be as simple as reading another book each month or attending a seminar each year. On the other hand, it also means acknowledging what ‘average’ actually is and how you, as the owner, arrive at that figure. “
” Entrepreneurship requires an unvanquished spirit of curiosity, an openness to learning, a letting go of OldCo so you’re free to create NewCo. “
” Without concentration, a business will be ordinary in every respect, because it will have no presence, no inner force, no way to attract the people upon whom it depends for its very existence – employees, customers, suppliers, and lenders. “
” When you consider how many people are really not good at communication in general and interviewing in specific, it’s no wonder that many companies struggle to build high-quality partnerships – or even staffs. “
” Being an entrepreneur is more than a matter of simply starting a business. “
” Strategic Work is all about the big questions: Who? What? When? Where? Why? Tactical Work is all about answers: This is the system we use to do each task. This is how we do it, how we measure it, how we monitor it. “
” No matter how you hire, ensuring the systems are in place to manage the process will be critical in allowing you to find the right people to carry the standards you set. Don’t neglect that duty! “
” A true entrepreneurial enterprise begins with a big idea – a unique way to solve a customer’s problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can’t produce a great result for your customer. “
” There are three things that can be organized: time, space, and work. Note that, despite what many believe, you cannot organize people – you can only organize the work that people do. “
” More than a few studies have shown that the five people you spend the most time with represent you – so you need to decide – who do you want to be? “
” As with anything we do as entrepreneurs, researching how our businesses impact and influence our customers and our markets – and our world – is critical to building something of value as a business. “
” Most people view coffee and lunch as personal time, not deal-making time. Unless the person you’re meeting understands that this is a working lunch, then they may not even think that this is a serious business conversation. “
” Be honest: if your pitch is 90 minutes and you only have 60 set aside for a business lunch or a cup of coffee, there is no way that you can give an honest representation of your company or products. You’re lying to yourself and wasting your own time as well as that of your prospect or partner. “
” If there is one thing that offers challenges to small companies as they start to grow and expand, it is the hiring process… every single area. The issues that can arise run the full spectrum, from ‘finding good help’ to that ubiquitous catch-all ‘training’ and everything in between. “
” The world is littered with the tales of small businesses in the dire straits of hiring that spent time and money they couldn’t afford to hire people who couldn’t perform. “
” The Internet is fundamentally free, and when faced with the decision to use something free, we, as humans, always seek to grab all we can. “
” The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool. “
” It is one thing to seek out new ways to grow your company and new potential streams of income from new services or products, but it is quite another to take on responsibilities that are far from your primary job as Entrepreneur. “
” If you haven’t created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out. “
” Quit being ‘busy’ and start actively owning and operating your company, and you’ll be able to understand where the money is coming from and how to make more of it. “
” I’m not here to tell you what your average needs to be, but it would seem to me that one way to protect yourself, as an entrepreneur, from the dreaded average is to understand what that looks like in your industry, your business, and your personal life and take the steps to be above average. “
” No matter what, the entrepreneur must strive to be above average and, at the same time, understand what is driving those averages they are seeking to beat. Take the time to understand and test the metrics you are using, and then you can not only set the average, you can exceed it. “
” There is always going to be someone more successful, richer, better looking, or with a nicer car. “
” One of the biggest challenges we have, as business owners and people, is that we think in linear terms. “
” No matter what, once the doors are open for business, the entrepreneur has no choice but to be directing multiple attacks at once – raising money, writing software, prototyping, selling, collecting, training, and marketing. “
” The world of the small business owner is all about moving multiple items forward at once, and it’s a fool’s errand to believe one person can do it all when the shift comes from linear to parallel. “
” If you ever hope to get ahead as an entrepreneur, the answer is not becoming an effective juggler, but in understanding and designing the systems to keep your team, not you, busy, busy, busy. “
” Understand this – as a new company, if you don’t know how to get interested prospects into your company, then you don’t have a company. At the same time, if you, as a owner, have to drive every lead into your business, then you need a real lead generation strategy. “
” If you make converting a lead into a sale harder than a trip to the local DMV, then you lose sales to someone else – with an inferior product – who can make it painless. Don’t do that! “
” Your success starts with how you are able to get clients in the door, get their business, and leave them satisfied. If you, personally, have to spend too much time doing that, you have simply bought yourself a job, not an enterprise. Take hints from success stories all around you! “
” Your first job, as an owner and an entrepreneur, has to be to understand how the business is going to actually work. “
” McDonalds. Apple. Starbucks. They were all small businesses, owned by entrepreneurs and people with vision. “
” Steve Jobs didn’t seek solace among minimum wage workers. He sought it from highly educated men and women who understood and shared his focus on growth, technology, and company-building. “
” Steve Jobs didn’t seek solace among minimum wage workers. He sought it from highly educated men and women who understood and shared his focus on growth, technology, and company-building. “
” The kind of work you do, when you do it, how much of it there is, and who you delegate it to are often the cause of the quasi-schizophrenic behavior seen in many business owners and entrepreneurs. “
” Tactical Work is the work you do every day in your business to generate income, along with all of the operational, financial, and management tasks that entails. “
” Empirical and observational data along with a healthy dash of intuition often have to be combined as business owners begin to look outward, not inward, at what solutions they can provide to their customers. “
” As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works – not just that the product works. “
” Unlike what most people think, entrepreneurs are not special people who know how to do special things that others don’t. Entrepreneurs can be made, because we’re all born with the potential – that special human quality – to create. “
” When I say, ‘doin’ it, doin’ it, doin’ it’ to a group of small business owners, they immediately respond. They recognize the experience of doing the same things over and over. Keeping the business afloat without ever getting ahead. And it’s more than frustrating – it’s heartbreaking. “
” Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don’t have a true Entrepreneurial Perspective. They have a Technician’s Perspective. “
” If you are planning to start a business, and if you want that business to have a hope of succeeding, be sure you are approaching your venture from a true Entrepreneurial Perspective. “
” How can you, as a small business owner, figure out what you are and, from there, begin to take action? Simple – you have to understand what part of the job you are doing and, if it isn’t fulfilling the role of the entrepreneur in your business, you must make the decision to take on that role. “
” The deciding factor of why some entrepreneurs are successful and others fail is not limited to your DNA or your education; it is about the actions you take as the leader of your business. “
” I’ve said it for four decades – work ‘on’ your business, not just ‘in’ your business! “
” I’m not really into the business of giving out tips, but if you are not using an all-encompassing software to integrate and sync your schedule, then you might be losing time. Most of these are free, and they can allow you to keep track of everything in one place and then access that from your computer, phone, or tablet. “
” If you expect to grow your business, you need to be plotting out your schedules days in advance. Until you get that most basic of steps orchestrated, you can never get to the critical steps that I outline in any one of dozens of books. “
” For over forty years, I’ve been one of the most passionate believers in entrepreneurs. From day one, I’ve learned that too many small businesses are predicated on business models that the owner barely understands, and then, those same men and women are baffled when their business dreams are overwhelmed with struggles they never foresaw. “
” People crave predictability, and when you design and use systems, you give people predictability. More importantly, when you build systems, they can help you orchestrate, and orchestration helps you create the habits that continuously improve the systems! “
” Trendy gadgets and edgy pitches inevitably get replaced due to the fickle nature of the buying public, but a business designed from the start to play big has the ability to weather trends and redirect itself to venues and products that its customers want and need. “
” People who lack the skill of discrimination tend to believe that everything is of relatively equal importance. “
” Communication is the channel through which life is conveyed, through which ideas and the energy behind them are transmitted, and through which the mind, body, and spirit are merged into a force for right action. “
” We all know that Ray Kroc founded the McDonald’s franchise back in the 1950s, and it then became the most successful business enterprise in history. “
” Ray Kroc called his first McDonald’s restaurant, which he opened in Illinois, ‘a little money machine.’ That’s why thousands of franchisees bought it. “
” Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market – and understanding what ‘the market’ wants – have remained unchanged. “
” The number of businesses that fold due to bad partnerships is staggering. In some cases, they are charlatans, in others inept business people, and others find themselves unable to scale with any growth. “
” Growing your own business is great. Watching your ideas come to life, taking care of new customers and watching them become repeat customers, and successfully building your team is a feeling that can’t be matched. “
” As a small business owner, you may not have the luxury to throw good money after bad, but if you can ascertain the ‘why’ of the failure, you can draw some significance from it and then turn it into something that clients will buy. “
” Your goal as an entrepreneur is to understand not only what your business does but the clients that it serves. If you really have your pulse on their needs and wants, then your ‘absolute’ failures are always going to have limits. “