It's not rocket science. It's social science.
Clement Mok
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Clement Mok quotes
Five years ago, we thought of the Web as a new medium, not a new economy.
It's not rocket science. It's social science.
Navigation is about wayfinding, you can't treat it as separate because many other things run parallel with it. If you look at studies in wayfinding, everything from exhibit design to building the cathedrals, it's about creating a complete system. It's about looking at the whole.
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